New Subsidiary and First Pilot in Denmark

NewIcon has established a Danish subsidiary, in which Hanne Hansen-Nord has begun as the Key Account Manager on 1 February, 2017. The first smart medicine cabinet trial unit will be installed in Odense University Hospital in the end of March.

“After getting the eMED ICON cabinet to know, it will be moved to Emergency Department (FAM) where the acute nurses will use and test the cabinet two months”, plans Clinical Pharmacy Manager and a Head of Section Mia Lolk Lund.

NewIcon chose Denmark, because the country has dozens of projects underway where new hospitals are being built and old ones are renovated.

“Hospitals are looking for modern solutions, and aim to improve efficiency through centralization. We are very keen to bring our novel solutions to Denmark and perhaps, to develop something new as well”, says Vice President Marja Jaurakkajärvi who is responsible for Business Development at NewIcon.

NewIcon’s subsidiary is located in Odense, which is the third largest city in Denmark. Multiple other robotic technology companies have also established headquarters in the region.

Key Account Manager Hansen-Nord has 20 years of experience in sales. She has worked as a Laboratory Technician in the North Denmark Regional Hospital in Hjørring, a Sales Representative at pharmaceutical company Nycomed DAK, a Team Leader at Eli Lilly A/S, a Sales Manager at Kruuse A/S and at Ewii Telecare (formerly Trefor) with telemedicine.

“Hanne brings sales experience from hospital and municipalities, which will be use in her new position. The pattern from both sectors is innovation, safety and increased efficiency, which fits perfectly with the products and services NewIcon represents”, comments Jaurakkajärvi.