News Release: MEDWISE to become NewIcon’s distributor in Sweden

In May 2021, NewIcon signed a distribution agreement with MEDWISE – a healthcare software development company in Sweden. MEDWISE will oversee the sales, marketing, and maintenance activities of NewIcon’s pharmacy automation solutions in Sweden, with a focus on the eMED ICON automated dispensing cabinets (ADCs).

NewIcon’s Chief Commercial Officer Jori-Matti Savolainen says that the new cooperation aligns with the company’s business strategy – which is to continue its expansion in Nordic markets, especially in Sweden.

“Sweden is our close neighbor and one of NewIcon’s strategic countries in the Nordic markets. We are having ongoing projects, as well as new potential customers there. It is important for us to continue having a strong presence in Sweden without any disruption. That is why we are very happy to have MEDWISE as part of our distribution channel. MEDWISE’s background in software development will be crucial to the integration of the ADC’s software and Swedish hospitals’ information systems,” says Savolainen.

MEDWISE will take over the ongoing projects in Sweden from Medirum – NewIcon’s previous distributor. Due to Medirum’s organizational changes, the partnership between NewIcon and Medirum has been dissolved by mutual consent.

Founded by the people behind Findwise – a leading Nordic search company

MEDWISE is founded by the founders of Findwise – a leading Nordic provider of advanced search, advanced analytics, and big data services. Findwise worked for a majority of the healthcare regions in Sweden. In 2017, Findwise achieved revenue of SEK 106.7 million and an EBITDA of SEK 9.6 million before being acquired by EVRY ASA in 2018.

The founders, after seeing the importance of reliable data in pharmaceutical processes, founded MEDWISE – a company that focuses on information-based handling of medicine. MEDWISE sees information as the key element for everyone involved in the processes around medicine in hospitals.

“We understand that the handling of medicine is a complex process. The same information is used by several stakeholders in different formats, and they all rely on one factor – the accuracy of the data. Our experience from working with hundreds of projects around information searching shows that all successful projects are based on good quality data.

The quality of data in hospitals can be dramatically increased by introducing well-functioning ADCs because the ADCs can generate and consume correct data. We believe the ADCs are needed to significantly improve the current processes. We are very pleased to be able to base our solutions on NewIcon´s high-quality products.

Finland is much more technologically advanced when it comes to automation and the handling of medicine at hospitals. And since NewIcon is the leading supplier for pharmacy automation in their home market, we hope to move faster by leveraging from their best practices and products,” says Mikael Hallin – co-founder of MEDWISE.

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