News Release: MEDWISE to become NewIcon’s distributor in Sweden

In May 2021, NewIcon signed a distribution agreement with MEDWISE – a healthcare software development company in Sweden. MEDWISE will oversee the sales, marketing, and maintenance activities of NewIcon’s pharmacy automation solutions in Sweden, focusing on the eMED ICON automated dispensing cabinets (ADCs).

NewIcon’s Chief Commercial Officer, Jori-Matti Savolainen says that the new cooperation aligns with the company’s business strategy – to continue its expansion in Nordic markets, especially in Sweden.

“Sweden is our close neighbor and one of NewIcon’s strategic countries in the Nordic markets. We are having ongoing projects, as well as new potential customers there. We need to continue having a strong presence in Sweden without any disruption. That is why we are very happy to have MEDWISE as part of our distribution channel. MEDWISE’s background in software development will be crucial to integrating the ADC’s software and Swedish hospitals’ information systems,” says Savolainen.

MEDWISE will take over the ongoing projects in Sweden from Medirum – NewIcon’s previous distributor. Due to Medirum’s organizational changes, the partnership between NewIcon and Medirum has been dissolved by mutual consent.

Founded by the people behind Findwise – a leading Nordic search company

MEDWISE was founded by the founders of Findwise – a leading Nordic provider of advanced search, analytics, and big data services. Findwise worked for a majority of the healthcare regions in Sweden. In 2017, Findwise achieved revenue of SEK 106.7 million and an EBITDA of SEK 9.6 million before being acquired by EVRY ASA in 2018.

After seeing the importance of reliable data in pharmaceutical processes, the founders founded MEDWISE – a company that focuses on information-based handling of medicine. MEDWISE sees information as the key element for everyone involved in the processes around medicine in hospitals.

“We understand that the handling of medicine is a complex process. Several stakeholders use the same information in different formats, and they all rely on one factor – the accuracy of the data. Our experience working with hundreds of projects around information searching shows that all successful projects are based on good quality data.

The quality of data in hospitals can be dramatically increased by introducing well-functioning ADCs because the ADCs can generate and consume correct data. We believe the ADCs are needed to improve the current processes significantly. We are very pleased to base our solutions on NewIcon´s high-quality products.

Finland is much more technologically advanced when it comes to automation and the handling of medicine at hospitals. And since NewIcon is the leading supplier for pharmacy automation in their home market, we hope to move faster by leveraging their best practices and products,” says Mikael Hallin – co-founder of MEDWISE.

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